About Us

Introducing the Mammojo Lactivewear® range, a range of high quality nursing friendly activewear, athleisurewear and swimwear specifically designed for pregnant and breastfeeding mamas. We exist to remove barriers and empower mothers by supporting mums (moms, mamas, mammies) to live active and connected lifestyles while breastfeeding with our high quality Lactivewear® range. We use use the proceeds to help address maternal health initiatives. 

The Lactivewear® range was conceived when co-founder Melita Shirley struggled to find supportive and breastfeeding friendly activewear following the birth of her first child in 2013. Read more about Melita's postnatal journey. 

Core support and nursing friendly maternity activewear and breastfeeding hoodies

At Mammojo, we say yes to style, to comfort, to the occasional Tim Tam, to the frequent Tim Tam, yes to breastfeeding, to expressing, to feeding your baby in whatever the hell way works for you, to mother’s intuition, to maintaining your sanity, to getting back your mojo, to remembering to do those exercises that strengthen your pelvic floor, to healthy mums and their bubbas. 

Most of all we say yes to choice: because style, being active and breastfeeding should not be mutually exclusive. Feeding super mamas of the world rise up: no more yanking clothing to the side to feed your hungry hippos, no more judgement about taking time for yourself, and above all, no more beige nana feeding tops!

Maternity activewear in Australia has not always been the easiest thing to find. If you’re trying to get back into shape or just keen to get back to the gym to escape the house and get some “me” time, you don’t want to worry about struggling with unforgiving workout gear or trying to cover up when you feed your baby. Mammojo nursing activewear is designed for easy access with built-in bust support, making it the ideal post maternity sportswear wardrobe for new mums.

We know you also don’t want to be thinking about your wobbly bits being on show when you’re trying to focus on firming them up. Post maternity workout clothes should make you look and feel great so you have the confidence to stay active in style, whether you’re joining a yoga class, leaving your partner with the baby while you go for a run, or just enjoying a family day at the beach. Our maternity nursing clothes include extra strong support to pull in that post partum tummy, supporting the core and eliminating those wobbles at the same time.

Years of development have gone into each high quality eye catching and functional garment. Each new look maternity garment has been produced specifically for the new mother; from our breastfeeding tops with different levels of postpartum stomach support to our tights with support for new mothers' cores and often looser joints. We use the highest quality, high performance and sustainable fabrics.

Mothers are incredibly important. As per the poem 'What Rules the World' by William Ross, "the hand that rocks the cradle is the hand that rules the world". We know how critical an influence a mother makes on her children and this powerful impact also extends to wider society. Importantly, mothers need support in order to support their children, their families and their communities. Mammojo was established with a view to making a positive contribution to the lives of mothers and children around the world. You can read about how we are trying to make a difference here.

Read more about our founders here.