Because it shouldn't cost the Earth
Whilst we love to have fun and incorporate humour into our every day at Mammojo HQ, as a company that operates globally, we take our social and environmental responsibilities seriously. We believe everyone has an obligation to look after the environment for people today and for future generations and this drives our decision making at all levels.
As part of our approach to sustainability, we use fabrics that come from ethical and environmentally sustainable sources. In fact, we have sourced the highest performance fabrics that are made using cutting-edge and environmentally friendly practices. For example:
- Our breastfeeding tanks and postpartum support tights are made from fabrics that are not only leading in terms of performance and quality, but are also derived from recycled materials. Using some kind of sustainable chemistry wizardry, the nylon and polyester in waste such as carpets, clothing and fishing nets is recycled and transformed back into virgin raw material without any loss of quality. Mind blown. The resulting fabric has proven to be more than twice as resistant to chlorine, sun cream and oils than other leading fabrics. Winning! Our fabrics have also have the additional super duper qualities:
Pill resistant – because no one wants pilly tights
Breathable – because no one likes to feel sweaty
Moisture wicking and quick drying – as above
Excellent UV protection – because no one wants sunburn
Durable and long lasting – because no one wants to have to buy 10 pairs of useless tights because they keep wearing out
Four way stretch for support – because no one wants to be uncomfortable or unsupported
Excellent shape retention after continued use – because no one wants saggy tights
Ultra chlorine resistant – because no one wants to have to buy separate swimmers
Machine washable – because no one has time to hand wash errrrything!
- Our signature lounge pants (legit the comfiest pants in the world ) are made with a botanic modal fibre that is naturally soft on the skin and exceptionally ecological. The fibers of the fabric are extracted from Beechwood, which comes from the Beech tree which multiplies by "rejuvenation", meaning that the trees propagate by themselves. No artificial irrigation or planting is required, lending itself to being an ideal natural and sustainable source of raw material. Far out. Beechwood is fast becoming my favourite type of wood.
Environmental sustainability is just one part of our goal to contribute positively to the world which we live in. Do you know where the fabric in the clothes you are wearing comes from?